Digital Marketing
How Direct Mail Delivers in the Age of Digital Marketing
Direct mail is reemerging as a profitable marketing channel as digital ad clutter fatigues consumers.
Direct mail is reemerging as a profitable marketing channel as digital ad clutter fatigues consumers.
Robots and humans are essential partners in most warehouse settings. AI can help them work together more effectively.
This approach to analyzing circular business models can help companies quantify a product’s full life-cycle value.
Businesses with more international C-suite executives than industry peers consistently outperform them.
Most boards neglect engaging in timely planning for CEO transitions. Here’s how to make it a priority.
Flattening an organizational hierarchy tends to attract employees who thrive on autonomy, leading to a cultural shift.
Design-based strategies can help companies protect their intellectual property and maintain their competitive advantage.
A new way of quantifying the value of time goes beyond productivity to measure time’s subjective value to individuals.
Teams can structure design-thinking processes to benefit from the strengths of both in-person and virtual collaboration.
Leaders detail Agoda’s development of a KPI that accounts for external factors and aids strategic goal alignment.
Causal ML helps managers improve decision-making by enabling them to explore different options’ potential outcomes.
Leaders’ flawed assumptions about employee motivation lead to counterproductive management tactics.
Reliance on standardized talent management software can lead to a generic rather than strategic approach to development.
Companies are getting real value from generative AI today and building for future transformation by managing risk.
Generative AI can greatly enhance organizational learning, but using it successfully requires the right mindset.
Schedules can impose a high cost on workers and organizations. Leaders need to rethink what a schedule can be.
A simplified model for work design helps managers make changes that can reduce burnout.
Federated learning enables organizations to use high-quality external data to improve AI models while preserving privacy.
Stronger ethical leadership at some pharma companies may have meant more equitable access to COVID-19 vaccines.
Defining constraints can help large companies foster both employee autonomy and organizational and strategic alignment.