In Collaboration With
Research fellow, MIT Sloan Initiative on the Digital Economy
The 2024-2025 strategic measurement study, conducted by MIT Sloan Management Review in collaboration with Tata Consultancy Services, examines how leading organizations integrate predictive and generative AI to develop and present improved choices to human decision-makers. Drawing on interviews with senior leaders in six major industry groups, our research reveals the emergence of intelligent choice architectures – a new paradigm where AI systems proactively participate in structuring and shaping strategic decisions. The implications for organizational performance, decision rights, and strategic agility are significant, particularly as businesses navigate increasing complexity and compressed decision cycles.
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.
Executive transparency better positions organizations for growth.
