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The greatest oncoming power shift in modern business isn’t about who — or what algorithm — makes decisions. It’s about shaping the choices driving those decisions — and building environments that ultimately lead to better choices and better decision-making. Research indicates that using AI to generate choice architectures — not just choice sets but decision-making environments — will be critical to leading this revolution in decision-making.
This report pulls from interviews with nearly two dozen technical and business executives across 10 industries — including tech, finance, health care, energy, and media — to surface insights on empowering human decision-making with AI.