Research Feature

Outsourcing complex product development work subjects companies to significant uncertainty.

Companies should organize their service innovation processes to be more open to external ideas.

Increasingly, innovation is being applied to the development of new service offerings, business models, pricing plans and management practices.

Internal knowledge markets can facilitate information sharing within large organizations.

Once managers grasp the patterns of employee interactions, they can reduce network inefficiencies.

The authors make the case that a shift in risk management approaches is needed.

What’s smarter: To charge separately for extras — or to combine all charges into one total price?

Organizations need to value the “soft side” of customer management: emotions, trust and control.

Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.

When two business models, and two business units, make sense.

To extract the most business value from university research, companies need to follow seven rules.

Leading innovators are using information systems to make their activities more efficient.

Sustainability initiatives have three stages, each requiring differing organizational capabilities.

In a global economy, sustained competitive advantage arises from tackling social, political and environmental issues as part of a corporate strategy.

From Apple to Twitter, some of the most successful businesses are not what their inventors originally envisioned.

Managers can gauge their company’s customer focus by posing a set of five specific questions.