Research Highlight
Latest
Boards & Corporate Governance
The Perils of Power
Farsighted investors can check wayward founder-CEOs by creating strong and independent boards.
Shopping for R&D
A pair of new research studies points to strategies for making the most of technology acquisitions.
Executing Strategy
Maximizing Value Through Diversification
Diversifying can be the best way for companies to match their capabilities to the marketplace.
Customers
The Real Value of Customer Loyalty
Customer-lifetime value is more than a metric; it’s a way of thinking and of doing business.
Marketing Strategy
How Much Will People Pay for That?
A new, easy-to-use procedure can help marketers determine customers’ willingness to pay.
Executing Strategy
Strategic Outsourcing: Leveraging Knowledge Capabilities
Today’s knowledge and service-based economy presents opportunities for well-run companies to increase profits through strategic outsourcing.
Project Management
Toyota’s Principles of Set-Based Concurrent Engineering
How Toyota’s product design and development process helps find the best solutions and develop successful products.