Digital Marketing
Where Influencer Marketing Goes Wrong (and How to Fix It)
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
It’s time for business leaders to care as much about democracy as they do their own organizations.
Must-reads for managing in a digital age: hacking inequality at home, the AI jungle, and why you should kill your favorite meeting.
As AI becomes more ubiquitous, we need clear systems for keeping it in check.
The post-digital tech wave — a powerful, integrated stack of technologies — is coming next.
Apps can help working couples share household labor more equitably if they’re used the right way.
Brand collaborations can benefit both partners, but there are limits on how many can participate.
MIT SMR and BCG host a Twitter chat focused on the corporate adoption of AI.
How cities deal with AI-related changes will determine which ones will thrive in the future.
Platform markets are suddenly all the rage with B2B companies. And for good reason.
It’s time to revolutionize how we think about and manage skill development in the workplace.
The skills, processes, and frameworks that can help managers lead through times of uncertainty and disruption.
The time when companies could simply ask the world to trust AI-powered products is long gone.
Top-down management is good for building operational excellence but not rapid innovation.
Managers can improve productivity by helping their teams avoid digital distractions.
The most effective responses to digital disruption don’t make use of technology at all.
Constant curiosity is essential to navigating leadership in a changing world.
High-performing teams feel a sense of shared responsibility for creating the world they envision.
A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.