Research Feature

Marketing Strategy

Customizing Customization

Joseph Lampel and Henry Mintzberg

October 15, 1996

Financial Management & Risk

Are U.S. Managers Superstitious about Market Share?

Cathy Anterasian, John L. Graham and R. Bruce Money

July 15, 1996

Marketing Strategy

Capture and Communicate Value in the Pricing of Services

Leonard L. Berry and Manjit S. Yadav

July 15, 1996

Innovation Strategy

Software-Based Innovation

James Brian Quinn, Jordan J. Baruch and Karen Anne Zien

July 15, 1996

Business Models

The Decline and Rise of IBM

D. Quinn Mills

July 15, 1996

Innovation Strategy

Improving Knowledge Work Processes

Thomas Davenport, Sirkka Jarvenpaa and Michael Beers

July 15, 1996

Executing Strategy

Demystifying the Development of an Organizational Vision

Mark Lipton

July 15, 1996

Technology Implementation

Knowledge Workers and Radically New Technology

John J. Sviokla

July 15, 1996

Marketing Strategy

The Design and Development of Information Products

Marc H. Meyer and Michael H. Zack

April 15, 1996

Business Models

Use Strategic Market Models to Predict Customer Behavior

David E. Schnedler

April 15, 1996

Global Strategy

Working in Japan: Lessons from Women Expatriates

Sully Taylor and Nancy Napier

April 15, 1996

IT Governance & Leadership

The Risks of Outsourcing IT

Michael J. Earl

April 15, 1996

Technology Innovation Strategy

The Value of Selective IT Sourcing

Mary C. Lacity, Leslie P. Willcocks and David F. Feeny

April 15, 1996

Skills & Learning

Will the Internet Revolutionize Business Education and Research?

Blake Ives and Sirkka L. Jarvenpaa

April 15, 1996

Marketing Strategy

First to Market, First to Fail? Real Causes of Enduring Market Leadership

Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.

Gerard J. Tellis and Peter N. Golder

January 15, 1996

Global Strategy

The Japanese Juggernaut Rolls On

Lawrence G. Franko

January 15, 1996

Ethics

Ethical Leadership and the Psychology of Decision Making

David M. Messick and Max H. Bazerman

January 15, 1996

Marketing Strategy

Speeding High-Tech Producer, Meet the Balking Customer

Anirudh Dhebar

January 15, 1996

Climate Change

A Strategic Response to Investor Activism

Andrew J. Hoffman

January 15, 1996

Business Models

How Hadco Became a Problem-Solving Supplier

Craig H. Wood, Allen Kaufman and Michael Merenda

January 15, 1996