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Ann Langley

April 15, 1995

Robert Benjamin and Rolf Wigand

January 15, 1995

How can companies combat the overconfidence and tunnel vision common to so much decision making?

Paul J.H. Schoemaker

January 15, 1995

Abbie Griffin, Greg Gleason, Rick Preiss and Dave Shevenaugh

January 15, 1995

Richard Pawson, Jean-Louis Bravard and Lorette Cameron

January 15, 1995

John Fahy and Fuyuki Taguchi

January 15, 1995

F. Warren McFarlan and Richard L. Nolan

January 15, 1995

Thomas C. Redman

January 15, 1995

Edwin C. Nevis, Anthony J. DiBella and Janet M. Gould

January 15, 1995

When customers tell you what they need, listen carefully — they may be designing your next product.

Eric A. von Hippel

January 01, 1977

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