CEOs’ Passive/Aggressive Approach to Social Media
A study of senior executives’ and social media found CEOs more active on Twitter than other forms of social media.
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Digital Marketing
B2Bs Can Be Social Too
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.
Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.
Love, Analytics and The Biology of You at Work
Understanding the correlation between romantic love, big data analytics and your personality at work could help you communicate better.
MIT SMR to unveil new site
MIT Sloan Management Review is preparing to launch a redesigned version of our desktop/laptop website, coming in a few weeks. Watch our video for a sneak peek.
Analytics & Business Intelligence
Skepticism on the Cusp of a Management Revolution
Experts agree: Big data and analytics are beginning to revolutionize management.
Analytics & Business Intelligence
Bridging the Talent Gap: How to Find the Right Data Scientist
What can companies do to help fill their data scientist gap? That was the topic at a conference hosted by the MIT Center for Digital Business.
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Inbox Zero: Is it Worth the Effort?
A cluttered email box can be as distracting as a cluttered office. One way to tame the email beast: “delete, delegate, respond, defer or do” each time you open a message.
CEOs — Not Just Teens — Can Get in Trouble on Facebook
The SEC’s investigation of a Facebook post by Netflix CEO Reed Hastings.
Security & Privacy
Can Sensors Fuel Productivity Growth?
General Electric argues that productivity growth will increase as the industrial Internet emerges.
Climate Change
“Want to Help Someone? Shut Up and Listen.”
In a TED talk, the founder of an international non-profit urges people to “become a servant of the local passion.”
Climate Change
The “Benefit Corporation” Movement
A new corporate structure requires companies to weigh their effect on the environment and community.
Data Decisions: You Can’t Be Held Responsible (Or Can You?)
In the wake of the 2009 earthquake in L’Áquila, Italy, seven Italian scientists were convicted of manslaughter charges for not adequately communicating the potential threat.
Social Media
Dreaming of a Black Friday?
Target is among many retailers using social media to attract more Black Friday shoppers.
The Obama Election: Analytics Makes the Call
Predictive analytics accurately predict the winner of the U.S. presidential election.
Collaboration
Social Business = Social Bonding
A recent study by FedEx and Ketchum suggests that social technologies help companies build better relationships.