Disruption
Understanding Your Customer Isn’t Enough
According to Clayton Christensen, companies should focus on the job customers are trying to get done when they use a product or service.
Disruption
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Culture
Institutionalizing Innovation
Success in innovation requires the ability to churn out successful growth businesses year after year.
Business Models
Responses to Disruptive Strategic Innovation
Disruptive strategic innovations are not necessarily superior to the traditional ways of competing, nor are they always destined to conquer the market. Rushing to embrace them can be detrimental for established companies when other responses, including ignoring the innovation, make more sense.
Disruption
Foundations for Growth: How to Identify and Build Disruptive New Businesses
To maintain growth, a company must launch disruptive new businesses when its core units are strong.
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