Innovation Strategy

Truly innovative strategy must emanate from more than objective analysis.

Which features give customers the most bang for the buck?

Markets develop according to the specific paths by which innovations in a given field occur.

Measuring learning instead of short-term results is key.

A robust economy isn’t as far out of reach as some may think.

An overview of new research on innovators’ incentives and the innovation process.

Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.

To maintain growth, a company must launch disruptive new businesses when its core units are strong.