The Rise of Visual Content Online
Images have taken on a broader role in representing brands, communicating value, and cultivating identity.
Managing Technology
Latest
Technology Innovation Strategy
Ready or Not, Here IoT Comes
The Internet of Things is on the brink of transforming business, but most businesses aren’t yet prepared.
Customers
Setting Up Digital to Tell Stories to a Global Audience
At the Metropolitan Museum of Art, digital and social media is bringing art and treasures to the world.
Data & Data Culture
The Ethics of Wielding an Analytical Hammer
Organizations need maturity around analytics, including a better distinction between what “could” and what “should” be done.
Executing Strategy
The Long-Tail Strategy for IT Outsourcing
IT outsourcing has emerged as an important strategic tool for acquiring cutting-edge innovation.
Social Media
How McDonald’s Cooked Up More Transparency
Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”
Dare to be Digital: Transforming Your Workplace
Many companies know they need to transition to a digital workplace, but they’re finding it difficult.
Social Media
The Post-Email Organization
Switching from email communication to a social media platform can improve organizational networks — with benefits for employee performance.
Technology Innovation Strategy
Data and Devices Bringing Transparency to Energy Use
Energy intelligence software company EnerNOC is helping companies save money and cut back on energy usage.
Social Media
Digital Transparency and Permanence
How can enterprises balance the good and the bad of digital transparency?
Data & Data Culture
Secrets in the Age of Data
Secrets are a casualty of analytical prowess, and companies have new incentives to act honorably.
Quality & Service
How Customers View Self-Service Technologies
Customers want employee interaction, convenience, and fast transactions in their self-service technology.
Talent Management
The Talent Imperative in Digital Business
Most employees want to work for digitally savvy companies — and many are unhappy with their company’s digital maturity.
Social Media
Why Social Engagement May Be More Important Than Marketing
Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.
Technology Innovation Strategy
Managing Data in the Age of the Internet of Things
In this webinar, analytics experts discuss the data and analytics opportunities presented by the Internet of Things phenomenon.
Technology Innovation Strategy
Participant Questions From the Recent “Internet of Things” Webinar
Should an international organization be required to take control of uniting the Internet of Things (IoT) into one system?
Digital Marketing
The Risks and Rewards of Brand Personification Using Social Media
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.
Business Models
How is Digitization Affecting Your Business?
A short questionnaire from researchers at MIT Sloan’s Center for Information Systems Research helps assess digital risk.
How Digital Transformation Is Making Health Care Safer, Faster and Cheaper
What does it take to bring world class digital technology to one of the world’s leading medical centers?
Technology Implementation
Infographic: Transforming the Digital Enterprise
An infographic provides highlights of MIT SMR‘s 2015 digital business report and illustrates the importance of digital maturity.