Digital Marketing
The Risks and Rewards of Brand Personification Using Social Media
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.
Business and technology leaders face growing challenges related to AI, security risks, data quality, and emerging technologies. Explore proven advice from MIT SMR experts to design strong strategy and win competitive advantage.
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.
A short questionnaire from researchers at MIT Sloan’s Center for Information Systems Research helps assess digital risk.
What does it take to bring world class digital technology to one of the world’s leading medical centers?
An infographic provides highlights of MIT SMR‘s 2015 digital business report and illustrates the importance of digital maturity.
The 2015 Digital Business Report by MIT SMR and Deloitte identifies strategy as the key driver in the digital arena.
Business that are succeeding in the digital world are questioning key managerial assumptions. Case in point: the French Yellow Pages.
American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.
Research by MIT SMR shows that effective digital strategy is strongly associated with a company’s overall digital maturity.
There’s a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.
Humanyze helps interpret social data so that businesses can identify the best collaborative practices of the most effective people.
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
By using mobile devices, social media, analytics and the cloud, savvy companies are transforming the way they do business.
By 2020, most new data will be generated not by people but by sensors and embedded, intelligent devices.
When it comes to big data, GE avoids warehousing and instead turns to the data lake approach.
All of our wonderful mobile devices don’t always make us good at managing what we do with them.
An experiment in social networks shows that key knowledge can be transferred without employees realizing it.
A company that wants to successfully use analytics needs to make sure its data scientists are fully integrated into business units.
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Declaring that a project everyone is excited about is in trouble can be demoralizing. But it’s exactly what can turn things around.
To create real business value, top management must learn how to manage data scientists effectively.