From optimizing customer value to strengthening brand management, leaders must grapple with thorny marketing challenges. Get advice from MIT SMR experts on crafting sound marketing strategy and maximizing ROI.
Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.
When employees represent the views of customers, management needs to have their backs.
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Brand collaborations can benefit both partners, but there are limits on how many can participate.
The most memorable experiences are suffused with emotion — not extra features or value for money.
A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.
New competitors will require consumer packaged goods companies to engage directly with consumers.
Consumers’ concerns about data privacy are offset by a desire for personalized service.
AI is making it possible for companies to reach a new level of customer-centric marketing.
Chatbots aren’t replacing human customer service agents — they’re making them more efficient.
Consumer behavior holds the key to online retail success.
Should there be a moral imperative to consider what’s fair when making a business transaction?
Lessons from technology marketing industry leaders in the digital era.
Emotional intelligence is a key area for hiring strong talent in the digital age.
A look at the downside of user-friendly platforms, the dark web, and more.
AI offers a helping digital hand to overburdened B2B marketing departments.
Organizations must become more strategic about their tech investments to better serve customers.
Customer-centric companies have better success when it comes to organizational change.
