From optimizing customer value to strengthening brand management, leaders must grapple with thorny marketing challenges. Get advice from MIT SMR experts on crafting sound marketing strategy and maximizing ROI.
The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?
Thanks to technology, the office of the future is going to look very different from what we’ve been used to.
Social media is a tool that allows autistic workers to better express their unique abilities — and tech companies are taking notice.
Not every product can enter the market at the ideal time. Three strategies can help new products make the most of any timing.
The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.
Over-reliance on email is sapping people’s time and energy, says author Phil Simon. There are better ways to do things.
Humanyze helps interpret social data so that businesses can identify the best collaborative practices of the most effective people.
Social media is changing how people relate to one another, say social psychologists.
For multinational companies, language barriers are a key obstacle to social business. Can a multilingual approach work?
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
It’s smart to be on good terms with former employees. Recent research highlights the upside to following competitors’ former employees, too.
Companies that want employees to be stewards of the brand should trust them to represent the organization well on social media.
How much choice do people really want? Default rules, which establish decision-making starting points, can help.
Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?
USAA’s Renee Horne describes the company’s efforts to make social tools an integral part of employee engagement.
New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”
Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.
Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
Organizations can encourage customers to be fair so that freeloaders won’t ruin pay-as-you-wish pricing.
