From optimizing customer value to strengthening brand management, leaders must grapple with thorny marketing challenges. Get advice from MIT SMR experts on crafting sound marketing strategy and maximizing ROI.
An experiment in social networks shows that key knowledge can be transferred without employees realizing it.
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Social media environments challenge managers to think in nonlinear ways about their business.
The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.
To thrive in today’s retail environment means reexamining how both information and products are delivered.
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
A social business tool is helping U.S. government agencies crowdsource collaboration.
An infographic provides highlights of the 2014 social business report and illustrates the importance of social maturity.
Companies that reach social business maturity are finding that their leadership practices are changing along the way.
An audio briefing of the 2014 social business research report by MIT Sloan Management Review and Deloitte.
Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?
The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.
Two World Cup-related gaffes by international airlines offer lessons for social business.
Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.
For most companies, pricing has long been a sensitive, private affair. But what happens when you outsource some pricing choices to customers?
