From optimizing customer value to strengthening brand management, leaders must grapple with thorny marketing challenges. Get advice from MIT SMR experts on crafting sound marketing strategy and maximizing ROI.
As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.
Corporate logos can have a significant positive effect on customer commitment to a brand.
Social media exchanges aren’t just chit-chat — they’re an opportunity to improve business management.
DBS Bank is remaking itself from a transaction company to an information company using emerging technologies.
An introduction: Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.
Consumer trust in online ratings may be misplaced, according to recent research.
Companies are gaining insights from ethnography, the in-person study of how consumers use a product.
Emphasizing customer participation is an important vehicle for generating valuable repeat business.
A new framework helps identify the best strategy for a particular product or service.
However you define it, social business is changing the world.
Managers must walk a fine line when it comes to monitoring employee activity on social media.
Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.
MIT SMR’s global survey on social business practices is now open. Please take the short survey.
Boston College’s football recruiting efforts were turned around with a social media campaign.
Research suggests that a good corporate logo can have a positive effect on customer commitment.
At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.
Employee-based social data can help organizations improve team performance and more.
Organizations are inadvertently setting their social programs up for failure.
What trends and companies should we explore in our upcoming survey?
