Marketing

Social business can breed contentment among employees — but it doesn’t happen automatically.

Social media and digital advertising are colliding. Could this lead to market manipulation?

Nestlé defines big, traditional company, but it’s touching base with its inner startup.

Nestlé’s global marketing head Pete Blackshaw talks about the challenges of managing social media.

Public perceptions of corporate irresponsibility are shaped in subjective, yet predictable, ways.

In today’s interconnected world, networks for sharing knowledge are increasingly important.

BMW looks to drive consumer-to-consumer marketing using mobile phones, microvideo.

Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.

“Loosely coupled” organizations are models for managing a social media-driven business environment.

Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.

Should you offer your best prices to new customers or existing ones?

A robust online presence helps the Mayo Clinic’s reputation as a source for health information.

Younger employees often have procedural understanding of social media but need strategic vision.

Social media platforms offer a biased representation of the data based on societal factors.

The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.

Influentials who provide sole influence over consumers are the most valuable to companies.

Developmental psychology provides valuable insight into why people use social media differently.

Companies that synchronize new product development efforts can see substantial benefits.

Executives are increasingly recognizing the value of social business to their organizations.

Balanced benchmarking helps companies test their assumptions about service productivity.