From optimizing customer value to strengthening brand management, leaders must grapple with thorny marketing challenges. Get advice from MIT SMR experts on crafting sound marketing strategy and maximizing ROI.
Product selection is one of six significant drivers of customer satisfaction for e-retailers.
Industries across the board report that social business has increased in importance between 2011-2012.
Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.
Mobile technology is blurring the boundaries between traditional and Internet retailing.
Managers need to keep up with what social media is becoming and how to use it.
Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.
Companies are appointing chief digital officers to focus their use of social and digital strategies.
Social media lessons for managers from the Boston Marathon bombing.
CIOs face challenges in maintaining leadership in social business within the C-suite.
In a highly regulated industry, active social media engagements need to be carefully conducted.
CMOs are very involved in leveraging social media, which may be expanding that function’s strength.
Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.
Managing consumer data courteously can be a way to build a good relationship with customers.
Viral marketing is an appealing idea, but it doesn’t describe how online adoption usually happens.
If you lack a good digital business model, your customers may leave you behind.
Chubb wanted to accelerate its innovation process and its field response time. Its answer? Build a more social business.
New CEOs need to quickly establish themselves and communicate their vision.
Data shows that within the C-suite, CFOs are the least supportive of social business initiatives.
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
Unless companies communicate their CSR achievements wisely, they risk being accused of greenwashing.
