From optimizing customer value to strengthening brand management, leaders must grapple with thorny marketing challenges. Get advice from MIT SMR experts on crafting sound marketing strategy and maximizing ROI.
A study of senior executives’ and social media found CEOs more active on Twitter than other forms of social media.
Cisco’s social educational platform, Learning@Cisco, is a key hub for people in IT around the globe.
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.
New research suggests the term “viral” marketing does not describe well what happens in the market.
At Enterasys Networks, social tools are creating a flatter and more transparent company.
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
A cluttered email box can be as distracting as a cluttered office. One way to tame the email beast: “delete, delegate, respond, defer or do” each time you open a message.
The SEC’s investigation of a Facebook post by Netflix CEO Reed Hastings.
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
How companies can find their most influential online customers and enlist them to help promote their brands.
Target is among many retailers using social media to attract more Black Friday shoppers.
GE’s internal social network, GE Colab, is connecting up the firm’s 115,000 employees around the globe.
A recent study by FedEx and Ketchum suggests that social technologies help companies build better relationships.
Can you really make sense of huge amounts of data? Yes, say researchers from Facebook and Microsoft.
Author and consultant Nilofer Merchant tells companies there’s more to social than “social media.”
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?
