From optimizing customer value to strengthening brand management, leaders must grapple with thorny marketing challenges. Get advice from MIT SMR experts on crafting sound marketing strategy and maximizing ROI.
Though online retailers have unlimited trading areas, they must learn where to best find customers.
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
What determines whether or not an internal social media initiative brings business benefits?
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
A look at three pricing strategies: cost-based pricing, competition-based pricing and customer value-based pricing.
SAPs ten-year-old online network has nearly three million members.
Do companies know why consumers interact with their social sites? How much value can social business deliver?
How do the insights from big data differ from what managers generate from traditional analytics?
How will social networking and social software transform business? See the results of our survey.
Almost any business can improve its pricing performance, if it broaches pricing in a structured way.
Jeff Schick, IBM’s vice president of social software explains how IBM is a “social business.”
To improve online communities, companies need to enhance communication among custoemrs.
This report identifies how social technologies create value in a variety of business functions.
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
