From optimizing customer value to strengthening brand management, leaders must grapple with thorny marketing challenges. Get advice from MIT SMR experts on crafting sound marketing strategy and maximizing ROI.
New research by Marshall Van Alstyne challenges the existing theory about the value of strong ties versus weak ties.
Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.
Featured this month in the Social Business Innovation Hub.
Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.
Warehouse stores like Sam’s Club and Costco charge customers a fee to shop there. Should more companies borrow the idea?
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
