Innovation Strategy
Breakthroughs and the ‘Long Tail’ of Innovation
To understand how breakthroughs in creativity occur, managers must understand how most collaborations work.
To understand how breakthroughs in creativity occur, managers must understand how most collaborations work.
Some techniques seem to drive new product development better than others.
Markets develop according to the specific paths by which innovations in a given field occur.
User innovation communities present a great advantage over manufacturer-centered development systems.
When customers tell you what they need, listen carefully — they may be designing your next product.