Marketing Strategy
Bill It, Kill It, or Keep It Free?
B2B companies can seize new sales by charging for services they’ve been giving away.
Learn from worldwide experts in the realm of strategy, as you make tough choices about issues including AI investments, global expansion, talent, and leadership succession. Build competitive advantage through innovation while adapting to shifting political and economic conditions.
B2B companies can seize new sales by charging for services they’ve been giving away.
Northwestern Mutual has found that KPIs are necessary for the future of marketing.
Successful migration patterns can improve business strategy in your company.
Properly orchestrated, cybersecurity can reduce costs and increase revenue.
As KPI dashboards evolve, they’re transforming how executives manage themselves.
Globalization’s power to improve the world is undermined by its incursions into the public arena.
The MIT SMR Strategy Forum examines whether restrictions on skilled immigration in the United States will cause business to shift operations overseas.
Boards can do a better job leveraging the unique perspectives and expertise of each board member.
Data-driven decision-making comes with challenges and opportunities, says GoDaddy’s chief revenue officer.
The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.
Create harmony between agile and your team’s culture.
The intersection between what’s possible and what’s desired is where a business will succeed.
Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.
Balancing discovery with execution is the key to successful digital innovation.
Smart contracts using blockchain enable faster, more secure digital agreements.
Five key principles explain how to use platforms to create value in the digital economy.
Research shows greater KPI transparency and clearer alignment are key to overall KPI effectiveness.
Unlikely collaborators are teaming up to provide higher-quality, lower-cost services.
Five steps to make sure your data and analytics efforts pay off in the long term.
The 2018 Artificial Intelligence Report by MIT SMR shows early leaders pushing forward with an eye toward scale.