Research Feature

Asking the right questions can help you broaden your perspective — and make smarter decisions.

The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.

Companies need to cultivate resilience to unexpected disruptions to complex supply chains.

Simulations can help shrink the gap between what analysts try to explain and what decision makers understand.

All of our wonderful mobile devices don’t always make us good at managing what we do with them.

Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.

In turbulent markets, managers can build momentum for innovative strategies by rethinking the past, reconsidering present concerns – and reimagining the future.

How can managers best meet the challenge of capturing new growth opportunities?

Strategic thinking by corporate boards is more important than ever for business survival.

To thrive in today’s retail environment means reexamining how both information and products are delivered.

Deal markets can be “hot” or “cold,” and that can bias executives’ evaluations of potential acquisitions.

Managerial authority is essential when decisions are time-sensitive, knowledge is concentrated and decisions need to be coordinated.

Companies can adopt one of five legal strategies: avoidance, compliance, prevention, value or transformation.

The process of bringing assembly work back to U.S. factories from abroad is more challenging than the economics would predict.

Digital technologies are helping companies finesse trade-offs between complexity’s costs and benefits.

For most companies, pricing has long been a sensitive, private affair. But what happens when you outsource some pricing choices to customers?

China is becoming the best place to learn how to make ideas commercially viable.

Companies doing business in China need to manage their intellectual property vulnerabilities proactively.

After a period of remarkable growth, China now faces substantial economic and political challenges.

“Lean” programs can be powerful tools for improving performance – if managers know what to expect.