Climate Change
Communicating Corporate Social Responsibility to a Cynical Public
Unless companies communicate their CSR achievements wisely, they risk being accused of greenwashing.
Research Highlight
Latest
Business Models
Video: Sustainability: The New Business Model Opportunities
How companies are realizing the benefits of changing business models for sustainability success.
Innovation Strategy
How to Use Analogies to Introduce New Ideas
If used wisely, analogies can help an organization’s employees comprehend change and innovation.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
The Advantages of Digital Maturity
The higher a company’s level of digital maturity, the better its financial performance.
The Digital Capabilities Your Company Needs
Companies need four key capabilities to achieve digital transformation.
Marketing Strategy
The Gap Between the Vision for Marketing and Reality
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?
Global Strategy
How to Compete in China’s E-Commerce Market
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
Managing Your Career
Why Showing Your Face at Work Matters
Employers can take steps to ensure that remote workers are not evaluated unfairly.
Organizational Structure
When Is an Outsider CEO a Good Choice?
There are circumstances in which outsider CEOs may outperform CEOs who came up through the ranks.
Innovation Strategy
What It Takes to Be a Serial Innovator
An intriguing new book discusses the traits of serial innovators at established companies.
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
The Case for Standard Measures of Patent Quality
The current approach to measuring patent quality is not serving the world’s patent systems.
Global Strategy
Learning How to Grow Globally
New research offers insights into choosing the best approach to learn about a foreign market.
Developing Strategy
Are CEOs Getting the Best From Corporate Functions?
At too many large companies, corporate functions like HR and IT don’t get enough strategic direction from the CEO.
Technology Innovation Strategy
The Impact of IT Investments on Profits
New research finds that investments companies make in information technology increase profitability and sales more than investments in advertising or R&D do.
Global Strategy
Should Top Management Relocate Across National Borders?
When is it smart for multinational companies to relocate top management to other countries?
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.