Research Highlight

New research offers insights into choosing the best approach to learn about a foreign market.

At too many large companies, corporate functions like HR and IT don’t get enough strategic direction from the CEO.

New research finds that investments companies make in information technology increase profitability and sales more than investments in advertising or R&D do.

When is it smart for multinational companies to relocate top management to other countries?

Lessons for managers who are listening to social media.

Why have investors been so bullish on companies like Disney? It’s their business models.

A study found that certain marketing techniques can influence a company’s stock market valuation.

While network effects do affect market share flows, quality prevails.

From time to time a project truly stands out, creating exceptional value and having an impact on the industry.

Virtual worlds have been slow to catch on in businesses — but employees familiar with the technology may help.

Six practices can help companies implement licensing as part of an open innovation strategy.

People with optimistic dispositions get jobs more easily and get promoted more, research suggests.

Too little attention from head office executives can cause problems in global operations.

There are five steps managers can take to protect their complex and vulnerable supply chains.

In theory, IT innovation is important — except it’s often not a priority in company budgets.

It’s not easy to build a strong culture worldwide. “Cultural hubs” beyond headquarters can help.