Marketing Strategy
Giving Consumers License to Enjoy Luxury
Research suggests that people will spend more freely if you first help them feel more virtuous.
Research Highlight
Latest
Innovation Strategy
Innovation Strategies Combined
Some approaches to achieving innovation work well together — but some don’t.
Executing Strategy
Do You Have A “Plan B”?
Many companies have trouble making the transition from a failing business model to one that works. Often, one culprit is an inability to experiment.
Collaboration
What Helps And Hinders Innovation?
Recent research explores the interdependencies between various approaches to innovation.
IT Governance & Leadership
Finding New Uses For Information
On the Web, innovative data reuse yields opportunities — and legal questions.
Innovation Strategy
Motivated to Innovate
R&D employees who find intellectual challenge motivating tend to be more productive.
Organizational Structure
Can You Measure Leadership?
At top companies, where the inspired use of metrics helps to identify potential leaders and develop their skills, the answer is yes.
Organizational Structure
The Impact of Technological Innovation on Outsourcing Decisions
When technology changes rapidly, outsourcing looks more attractive.
Innovation Strategy
Where the Best and Worst Ideas Come From
Group brainstorming excels at generating both very good and very bad ideas.
Marketing Strategy
International Perspectives on Counterfeit Trade
Executives’ perceptions of the motives of pirates and purchasers vary by country.
Climate Change
A New Way to Collaborate
Researchers hope a new Web-based platform will enable better deliberation on complex problems.
