Research Feature

Corporate executives need to rethink their marketing policies to reflect the distinctly different environments of EMs.

A unifying framework for thinking about processes —or sequences of tasks and activities — that provides an integrated, dynamic picture of organizations and managerial behavior.

Companies must understand their customers’ needs and appoint a manager to oversee the production of high-quality information.

A four-stage model helps companies balance supply and demand in managing IT.

Eight key factors can help a company create, share, and use knowledge effectively.