Digital Marketing
Moving Sales With Trajectory-Based Mobile Advertising
A curated excerpt from Tap by Anindya Ghose.
Blog
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Managing Your Career
Your Time Is Limited, So Choose Your Projects Wisely
Making the right decision about which projects to pursue should be easy. But it often isn’t.
AI & Machine Learning
Video: The Impact of Machine Learning on Work Is Bigger Than You Think
A new phase of technology-enhanced work is upon us.
AI & Machine Learning
The Fundamental Flaw in AI Implementation
The value of enterprise-level AI depends on what an organization’s people do with it.
Collaboration
Infographic: What Enables Digital Maturity?
An infographic provides highlights of the MIT SMR/Deloitte Digital 2017 digital business report.
Leadership Skills
Entrepreneurship Is a Craft and Here’s Why That’s Important
To inspire company builders, entrepreneurship education needs a common language and apprenticeships.
Business Models
Platform Sprawl Leaves No Industry Behind
Platforms are rapidly becoming an essential part of doing business.
AI & Machine Learning
The 10 Most Popular New MIT SMR Articles
In the first half of 2017, these MIT SMR articles attracted the most readers.
Climate Change
Aligning Business and Government on Climate Change
The real divide over climate change is about whether markets have the power to change the world.
AI & Machine Learning
Video: Preparing for the Changes AI Will Bring to Tomorrow’s Jobs
A panel at the 2017 MIT CIO Symposium discusses how artificial intelligence will transform how we work.
Organizational Behavior
Are Negative Emotions Brewing in Your Workplace?
Knowing the signs of negative emotions in employees can help managers respond more effectively.
AI & Machine Learning
Ethics Should Precede Action in Machine Intelligence
A featured excerpt from The Mathematical Corporation by Josh Sullivan and Angela Zutavern.
Climate Change
Why the Business Case for Sustainability Will Win Out
U.S. corporations still have considerable incentive to move forward on their own climate plans.
Data & Data Culture
Balance Efficiency With Transparency in Analytics-Driven Business
For companies relying on algorithms in daily transactions, transparency is a difficult issue.
Executing Strategy
The Critical Difference Between Complex and Complicated
When you manage complex problems as if they’re complicated, you’re setting your company up to fail.
AI & Machine Learning
Romantic and Rational Approaches to Artificial Intelligence
Managers already struggle to put data to intelligent use; AI may add to their difficulty.
AI & Machine Learning
Augmentation Versus Automation: AI’s Utility in the Workplace
The challenges of leading companies through the AI revolution were examined in a recent symposium.
Culture
Inspiring Employee Creativity
In a thought-powered world, leaders must look beyond planning and execution and inspire ingenuity.
Create Your Company’s Future
Recently, MIT SMR readers have been looking for information on scenario planning — a trend that may reflect current social, political, and economic uncertainty. This trend led to our Summer 2017 special report on creating your company’s future.