Digital Marketing
Moving Sales With Trajectory-Based Mobile Advertising
A curated excerpt from Tap by Anindya Ghose.
A curated excerpt from Tap by Anindya Ghose.
Making the right decision about which projects to pursue should be easy. But it often isn’t.
A new phase of technology-enhanced work is upon us.
The value of enterprise-level AI depends on what an organization’s people do with it.
An infographic provides highlights of the MIT SMR/Deloitte Digital 2017 digital business report.
To inspire company builders, entrepreneurship education needs a common language and apprenticeships.
Platforms are rapidly becoming an essential part of doing business.
In the first half of 2017, these MIT SMR articles attracted the most readers.
The real divide over climate change is about whether markets have the power to change the world.
A panel at the 2017 MIT CIO Symposium discusses how artificial intelligence will transform how we work.
Knowing the signs of negative emotions in employees can help managers respond more effectively.
A featured excerpt from The Mathematical Corporation by Josh Sullivan and Angela Zutavern.
U.S. corporations still have considerable incentive to move forward on their own climate plans.
For companies relying on algorithms in daily transactions, transparency is a difficult issue.
When you manage complex problems as if they’re complicated, you’re setting your company up to fail.
Managers already struggle to put data to intelligent use; AI may add to their difficulty.
The challenges of leading companies through the AI revolution were examined in a recent symposium.
In a thought-powered world, leaders must look beyond planning and execution and inspire ingenuity.
Recently, MIT SMR readers have been looking for information on scenario planning — a trend that may reflect current social, political, and economic uncertainty. This trend led to our Summer 2017 special report on creating your company’s future.