Research Feature

The most memorable experiences are suffused with emotion — not extra features or value for money.

A value chain lens reveals a growing cybercrime ecosystem and new strategies for combating it.

To adopt intelligent technologies, companies need to develop both the right tools and human capital.

AI can help you choose, measure, and prioritize the KPIs informing your strategy.

Five capabilities and four practices help companies generate business value from AI applications.

As managers get older, they are more likely to work through others and focus on the big picture.

Here’s a pragmatic framework for blending the best of the past with your ambitions for the future.

Leaders need a blend of traditional and new skills to steer their organizations into the future.

A rigorous process for navigating strategic decisions can mitigate errors and improve judgment.

Health care consumers are contributing their skills, money, and time to develop effective solutions.

If your industry faces disruption, first diagnose the volatility. Then act preemptively to disrupt your own career.

Thousands of emerging innovators in China pose a threat to established multinationals.

To bolster innovation, use a growth-affirming innovation narrative supported by four proven levers.

In the consumer goods industry, small R&D bets often outperform big ones.

Online and off-line customer conversations about your brand require separate marketing strategies.

Organizations can innovate to address environmental and social problems — but they need to build the right culture.

The true story behind Twitter’s success belies the conventional wisdom of social networks.

Strong multi-business companies are defying expectations in three ways.

B2B companies can seize new sales by charging for services they’ve been giving away.

Blockchain is poised to help media and entertainment companies rethink their business models and monetize value.