Data & Data Culture
Analytics Meets Mother Goose
If you think analytics is just about the math, you’re telling yourself the wrong story.
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Social Media
Social Business Is Dead . . .
Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.
Analytics & Business Intelligence
Catching Up with Scantily Clad Analytics Emperors
Stories of your competitors’ analytics prowess are probably overblown — so take steps to move forward now.
Climate Change
The Sustainability Insurgency: Missives from the Front Lines, Part 2
Emma Stewart, Autodesk’s head of sustainability, describes how social intelligence helps CSR advocates promote a culture of sustainability.
Marketing Strategy
Will Customers Be Fair When They Pay-As-They-Wish?
Organizations can encourage customers to be fair so that freeloaders won’t ruin pay-as-you-wish pricing.
Climate Change
The Crucial — and Underappreciated — Role of HR in Sustainability
HR departments are usually overlooked in developing sustainability programs — yet their input is crucial for success.
Analytics & Business Intelligence
Short on Analytics Talent? Seven Tips to Help Your Company Thrive
Companies are having a tough time finding the data scientists they need — but that doesn’t mean those projects need to halt altogether.
Social Media
Online “Chatter Data” is Big Data Gold
Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”
Data & Data Culture
Coming Soon: Doctors As Data Analysts
Kaiser’s John Mattison describes the data-driven healthcare system of the future — and says companies need to get in gear to meet its challenges now.
Climate Change
For BASF, Sustainability Is a Catalyst
A focus on environment helped BASF to transform both its product lines and its culture.
Climate Change
The Sustainability Insurgency: Missives from the Front Lines, Part 1
Autodesk’s Emma Stewart says that social intelligence helps promote CSR and a culture of sustainability.
Collaboration
When an IT Project “Goes Red”
Declaring that a project everyone is excited about is in trouble can be demoralizing. But it’s exactly what can turn things around.
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Social Media
Interactive Tool Explores How Companies Generate Value With Social Business
The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.
Analytics & Business Intelligence
Why the Non-Superstar Might Be the Most Important Team Member
Hot shots get all the attention, but other team members can be the ones who make a group really tick.
Data & Data Culture
Analytical Value From Data That Cries Wolf
It’s never a good idea to assume your dataset is capturing all the information you need to make good decisions — but there are ways to mitigate uncertainty.
Predictive Analytics Are a Traveler’s Best Friend
With millions of data points and an amazing array of analysts, Amadeus turns air travel into an exercise in data science.
Climate Change
Are Firms and Managers At Risk When Contributing to Climate Change?
At what point do corporate executives become personally liable for their companies’ failure to take action on climate change?
Digital Marketing
Why Social Media Will Fundamentally Change Business
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Collaboration
Are Companies Ready to Finally Kill Email?
Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?